In Jan 2016, Bauer Media’s Grazia, announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges.
Looking to target 24-45 stylish, affluent women, we created 40pp fitness supplement in partnership with Matalan. Inserted into the centre of Grazia’s January 26 edition, the fitness special included features such as 147 ways to have a happy and healthy 2016, in-depth shopping pieces showcasing the Souluxe range, new fitness trends, meditation techniques, the latest apps, upcoming gadgets, recipes and holiday destinations.
In addition to inclusion in Grazia, 500,000 copies of the fitness supplement will be distributed throughout Matalan stores in the UK, throughout January and February. These editions will feature an exclusive cover shot, only using Souluxe products. There will also be Grazia branding in-store at cashier desks and on the Matalan website.
Clare Chamberlain, Sales Director, Magazines said: “This partnership with Matalan is a perfect example of how we can work with clients and our influential brands to create standout, unique, commercial solutions. Our in-depth audience understanding allows us to deliver Matalan’s target of 24-45 stylish, affluent women – a group we know have strong engagement with Grazia in all its forms.”
