SOULUXE

In Feb 2016 Matalan launched it's revolutionary new fitness range to rival H&M and the big retailers. Bauer were the sole partner to promote this new range. We created a 40page bound-in supplement that was produced using Souluxe product alongside other highend brands. This mini magazine was also rebound with a bespoke cover and was on the counter in every Matalan store in the UK. I also created all of the bespoke display ads that sat in the supplement and the wider magazine.