VICTORIA CLARK

Hubbox is a Cornish Burger chain that is expanding in The West Country. Work for this business has included planning and executing a Christmas social media campaign and designing marketing materials, signage, menus and packaging for the restaurant chain.

I worked with digital content agency, Blue Jam, to create social assets for this start up. The brief was to raise awareness of the Crowdfunding campaign that was running to raise investment in the business.

The campaign ran on Facebook, LinkedIn and Twitter for 6 weeks.

The Shoespaper is a partnership between Grazia Magazine and Office Shoes. I designed, art directed and produced a bound-in broadsheet fashion paper that was also placed at the till in every Office store in the UK and internationally.

Boots and Grazia partnered for a year on a campaign entitled “Beauty Hunter”. The campaign was a mix of still life and real life shoots to showcase the wide variety and quality of products sold at Boots.

I was Creative Director in the Brand Marketing Team for F&F at Tesco for a year. This involved liaising between the F&F Leadership team, the designers and merchandisers, the Creative Agency, PR agency and a production company to produce all marketing collateral for F&F Clothing both in the UK and internationally. 

This included Seasonal Campaigns, In-store POS, TV, Direct Marketing, Magazine and Newspaper Ads, Website, E-commerce, Social Content and mini campaigns targeted around specific ranges.

Heat Magazine partnered with Malibu for two years. This involved visiting various locations around the country for a real women style hunt. This content populated the magazine advertorials to advertise the live events. We produced live “Malibu-tique” pop-ups in shopping centres around the country including Liverpool, Birmingham and Manchester. They offered style advice from the Heat editorial team and offered free manicures and gift bags. I designed all the event collateral for these pop-ups. Finally I designed, art directed and produced two 32 page mini magazines that were bound into Heat.

Heat and Lambrini partnered to produce Heat’s Big Night In. It centred around an online TV show that live streamed on Heatworld between the ad breaks on X factor. We had celebrity guests coming in each week and readers could apply to be on the couch too. I designed and propped the set for the show, and then also designed advertorials each week in mag, to advertise the week’s guests and encourage readers to enter. The campaign was really successful and a lot of fun to create - even if it meant giving up 12 Saturday nights in a row!

I did a four month full time secondment on Grazia Creative Solutions in 2014, since then I have provided assistance at peak times. One highlight from this was a 10 page mags/digital partnership with Amazon Fashion.

In the course of my role at Bauer, I have also worked on Creative Solutions for MOJO, Q, Kerrang! and Car magazines. Notable pieces include a 10 page Tech Special, sponsored by Ford Focus. This was created as a run of mag supplement that went into FHM, Empire, MOJO and Q magazines. I also worked on partnerships with Blackberry to celebrate Q25 as well annual tie-ins with the MOJO Q and Kerrang! Awards.

The Closer audience is looking for something aspirational but not intimidating. Clients range from fashion brands to food products and everything inbetween. I work with the editorial and sales teams to create content that the readers find engaging and inspiring, whilst delivering on the clients KPIs. Key wins for Closer include a 4 year partnership with Matalan that now includes digital, social and video as well as magazine creative. (see more on Case Study page).
 

Heat magazine is constatly evolving. Over the last 5 years I have worked between the editorial team and the advertising sales team to produces concepts and layouts for commerical partnerships. This role means maintaining a balance between the clients objectives and the editorial values, while Art Directing and designing pages that fit comfortably within the flow of the title. Some campaigns included Art Directing shoots, commissioning illustration and shooting video to sit alongside the magazine insertions.

From 2008 - 2010 I worked as Deputy Art Editor on the Mother & Baby, and Pregnancy & Birth Editorial team. This role included designing editorial pages, Art Directing real life, interior and fashion shoots, as well as preparing both titles for print. After this I moved internally into the Creative Solutions Team, where I designed commerical pages for Top Sante, Yours, M&B, and P&B.

I have experience working with multiple large food and drink brands including Subway, Philadelphia, Cadbury, Sharwoods, Malibu, Red Stag, Flora as well as the large supermarkets including Sainsbury’s and Waitrose. This has included coming up with concepts for campaigns, planning, overseeing and art directing shoots, and creating content around the brand within the health and lifestyle areas.